SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success complied with a familiar pattern: earn continuously, save aggressively, get a home, and prepare for retirement. But Gen Z is approaching money with a fresh point of view. Instead of concentrating only on long-lasting accumulation, this generation is focusing on equili

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